Do You Want To Attract More Customers? Here Are 3 Ways That Professional Photography Can Help
In this era of information, consumers are more likely to look at a picture than read a product description.
This is probably because there are a million and one other things vying for their attention, so they don’t wanna spend too much time looking at anything that isn’t interesting.
That’s not to say that you don’t sell interesting stuff, but unless you’re introducing a new product to the market, you won’t get a lot of sales without some professional shots.
However, professional shots help new products perform better too! Studies show that 67% of consumers will buy an item online that has a high-quality product image.
Do your products have high-quality images? Here are 3 ways that professional photography can help.
1.Professional photography is a flexible marketing tool
When you get high-quality pictures of your product or services, you have a tool that you can use both online and in your store.
You can print brochures to distribute to your customers on site and also boost the appearance of your online store front. You can use it in social media, run online ad campaigns, throw a few shots in your company blog, the list goes on!
Regardless of the type of marketing you want to do, high-quality shots are a multifaceted asset.
2. Professional photography builds brand awareness
It’s one thing when people buy your products but it’s a completely different thing when customers trust your store to carry the items they need.
Professional photographs tell customers that you take your business seriously and they respond by buying what you have to offer.
These high-quality images increase your company’s visibility and attract more customers to your store.
3. Professional photography builds consumer trust
Studies show that 44% of customers will leave your site if there are no images or they don’t load correctly. That’s almost half. Can you afford that? Probably not.
Having high-quality pictures that load quickly builds trust and leads to more sales. And business is all about the money!
Additionally, using images of your staff increases your credibility. Consumers love when they feel connected to an establishment and pictures facilitate that well.
The value of professional photography should never be underestimated. The only real concern for business owners should be the photography service that they choose.
There are many to choose from but you want to hire a professional that does more than point and shoot with an expensive camera.
If you have a business in Leeds that needs professional photography, Danny Thompson Photography is king!